For the last few years LIME refuse to acknowledge that there is a huge potential for a conflict of interests in their sponsorship of competitions like Soca Monarch as well as competitors within those same competitions. I cannot find in any other field of competition, particularly one that is as subjective as these are, that the principle sponsor could also field competitors that they individually sponsor without an outcry.
We have had for the last 2 months the LIME Soca Dans/Dons being featured in every aspect of carnival at the behest of LIME, who as the major sponsor of carnival, open the doors to all and every aspect of the festival including every rural carnival as well as all of CDCs events including guest spots on the same said competitions. The exposure they have gained from this is enormous and going into the competitive aspect of the festival surely gives them a huge advantage over those competitors who have not benefited from LIME's largesse.
On top of this there is the unstated, unquantifiable influence that a principle sponsor exerts on the recipient of sponsorship that causes that recipient to want to display gratitude, appreciation, etc.
I think it is in the interests of everybody for the CDC to outlaw this type of deal and force sponsors to choose either or. Ultimately the sponsors will benefit because there will be no doubts about outcomes and their public image will be protected, the festival will benefit because all competitors will PERCEIVE the results to be untinged by a sponsors hand and therefore more willing to compete.
What do you think?