Monday, May 17, 2010
Source: Mustard Seed Media
FOR IMMEDIATE RELEASE

Dr. Jay launches monthly initiative to fight hunger in Toronto


TORONTO, May 17, 2010. - Popular Caribbean-Canadian DJ, Dr. Jay de Soca Prince is encouraging his young sassy partygoers to help fight poverty year round with the new club event, “BFF” – BEST FETE FOREVER. Now in its third instalment, the monthly event in support of the Daily Bread Food Bank offers patrons live performances from international soca music artistes, for a reduced admission price when a minimum of five cans of food are donated upon entry.

The title “BFF” is a re-adaptation of the pop-culture abbreviation of 'Best Friends Forever'. The Dr. Jay version is ‘Best Fete Forever’, where fete is a pan-Caribbean term for party, as borrowed from the French Creole that informs the dialects of many islands of the Caribbean archipelago. “BFF” is about giving the best and getting the best. Patrons party with a purpose, enjoying a night of high quality entertainment regularly giving back to their community.

“My goal is to do this monthly for a year and raise over 4000 pounds of food for the Daily Bread Food Bank,” says organizer Jason Rosteing, who is best known to Torontonians as the high energy radio host, Dr. Jay de Soca Prince of Flow 93.5 FM’s Soca Therapy radio programme. Since commencing “BFF” in March, a total of 938 lbs has been collected. Past events have featured LIL RICK, (2009 Barbados Music Award – Entertainer of the Decade), ALPHA (2009 St. Lucia Groovy Soca Monarch) and FARMER NAPPY and KERWIN DU BOIS (3rd Place Winners, 2010 Trinidad Groovy Soca Monarch).

“I think it’s very commendable”, says PROBLEM CHILD (2008, 2009 St. Vincent and the Grenadines Road March King and June “BFF” featured performer. “As an artiste who gave my first road march earnings to charity myself, I totally concur with this. Props to Jay for this venture. It’s generally morally proper to assist others less fortunate with every opportunity that arises. It’s plain and simple – the right thing to do. The others need to follow.”

According to the Daily Bread Food Bank’s 2009 Hunger Statistics, 49 per cent of its users were not born in Canada, much like the audience who patronizes Dr. Jay’s events. Many food bank patrons are working poor, whose wages simply can not provide the necessities of life for their families. After being touched by the images of devastation in the Caribbean nation of Haiti following the tragic earthquake in January 2010, Dr. Jay who is a first generation Canadian of mixed Trinidadian and Guyanese ancestry, decided to commit himself to doing something about hunger and poverty in Greater Toronto, where he calls home.

The public is invited to join in the spirit of giving at “BFF” May and June.

Friday, May 21st
Featuring: PATRICE ROBERTS
plus special guest RICARDO DRUE
Venue: TROPICAL SUNSET - 1957 Kennedy Road, Scarborough
Music and hosting by: DR. JAY, LOUD MOUT CHINEY, EMAN, 2TOUCH, DIRTY DEZ, INFINITY SOUND CREW, DJ FLIP
Admission: $10 before 11 pm with 5 or more canned goods.


Friday, June 18th
Featuring: PROBLEM CHILD
Venue: Tropical Sunset Lounge - 1957 Kennedy Road, Scarborough
Music and hosting by: Dr. JAY, LOUD MOUT CHINEY, EMAN, 2TOUCH, DIRTY DEZ, INFINITY SOUND CREW, DJ FLIP
Admission: $10 before 11 pm with 5 or more canned goods.


For further information or media inquiries:

Christina San
C Management & Consulting
C_Management@mac.com
www.DrJayOnline.com