Despite the relatively small sum compared to other celebrity athletes such as Tiger Woods and Kobe Bryant, Bolt is the highest paid track & field athlete the history of the sport.
A typical payday for Bolt ranges from $200,000 to $350,000 in appearance fees and could be even higher after this summer’s London Olympic Games. Bolt can command these outrageous fees because he guarantees a sold out crowd anywhere he performs.
For example, Bolt’s appearance at the 2010 Penn Relays drew a crowd of approximately 54,310 people, the history in the event’s 118-year history.
According to Forbes magazine, Bolt raked in US$20.3 million over the last 12 months from appearance fees, prize money, sponsors, and bonuses. This places him at number 63 on the Forbes highest paid athletes list.
After this Olympic, the 6-foot-5 Jamaican sprinter could see his wealth quadruple as Bolt mania continues to spread across the globe. Scores of major brands are already lined up to ink endorsement deals with Bolt.
The triple world record holder is already seeing huge paychecks from the likes of Virgin Media, Swiss watchmaker Hublot, Gatorade, Visa, and more.
In June Bolt inked a multimillion dollar deal with Nissan Motor, which will see the sprinter as a global ambassador for the car maker. Bolt is already a proud owner of an iconic Nissan GT-R.
Earlier this year Soul Electronics inked a deal with Bolt, which will see him developing his own line of headphones.
But Puma is the brand that signs Bolt’s biggest paychecks. In 2010 the German sports wear company re-signed Bolt in a deal worth $9 million annually until 2014.
Bolt also has several ventures in Jamaica including the famous Usain Bolt’s Tracks & Records (Restaurant & Bar) in Kingston.
Bolt also released his autobiography, “9:58: Being the World’s Fastest Man,” in 2010, and another book rumored to be in the making after the London Olympic Games.
Usain Bolt is also rumored to be in talks for a documentary movie deal. Look out for Bolt mania in Hollywood.